Ready to launch your brand or start up but realised that you’re missing the perfect name? Coming up with the perfect names for business can at times be as difficult as coming up with the overall concept.

After all, you would want your brand or start up name to be easy to remember, catchy, while representing your company.

Brand naming tips to get you started

  1. Don’t bore your customers

As there’s a plethora of companies and products currently vying for attention, the last thing you need is a boring name. Make sure that you’ve got an evocative name that will draw your customers in from the very get go.

2. Take contect into consideration

Make sure that your name fits in with your company. The last thing you’d want is for individuals to not be able to figure out how your name ties in with the company or the industry that you’re in.

3. Keep your name simple
You want your customers to be able to both pronounce and remember your name, so keep it simple. Make sure that it’s also easy to pronounce and isn’t difficult to remember. After all, brand recognition and brand awareness is very important.

4. Make sure your name isn’t obscure
Try not to come up with an obscure name that only a handful of individuals would be able to recognise and resonate with. You want to make sure that your brand is appealing to your audience and will resonate with them on a deeper level.

5. Get help
If you’re not sure where to get started, you can always get help with naming your company. Brainstorm with others, work with others and just get the creative juices flowing.

6. Make sure the URL is available
It has happened numerous times where individuals have found the perfect name but realised that the URL doesn’t quite work. Make sure that you’re checking that the URL is available before proceeding with the name. While you want to make sure that the URL is available, however, do not let a domain dictate your business name.

7. Linguistics is key
Make sure that your company’s name doesn’t mean something offensive in another language. The last thing you’d want is to offend another person’s culture just because you didn’t do the right research.

8. Take your target audience into consideration
Your target audience should be at front of mind when you’re coming up with names. You want a name that your target audience will be happy to use and it should also fit in with your target audience’s personality and desires.

Coming up with your brand name
As you can see, there are quite a few things that you’d need to take into consideration when it comes to coming up with your brand name. Even so, however, it’s important that you’re still having fun with coming up with the brand name for your company. After all, at the end of the day, it should still represent the essence of your company.