Generating organic traffic and demand for your brand can be challenging. There is also competition from other brands, which makes the challenge even tougher. Online marketing tips have made it easier for smaller companies to compete with bigger ones.
Sometimes brands make the mistake of luring or generating demand through clickbait. This isn’t right and will affect your brand negatively later on. You don’t have to force things using fake content. This guide shares handy tips on demand generation for SaaS.
Content is king and it rules the world of marketing and generating traffic. You can create different types of content depending on your target audience. Blogs are the best, but short videos can also do the job.
Your content needs to be informative and have relevant keywords. For example, if you are writing blogs for your website, use a catchy headline to attract the reader’s attention. Also, add sub-headings to make your content easily readable.
Optimize Your SEO
SEO (search engine optimization) is vital if you want to drive organic traffic to your website. You want your website to rank at the top whenever people search for things related to your brand. Studies show a high-ranking website will gain more trust from internet users.
Here is where SEO will come in handy. Ensure that your site is optimized with alt descriptions on the images. Use backlinks to authority sites on your content. Add links to your social media sites on your website, too.
For this, you can hire SEO and marketing experts such as Rocket SaaS to help you build and optimize your website.
Free Trials and Payment Plans
There is only so much that content creation can do to your SaaS product. People or prospective customers want to know what solution your SaaS app provides. You can offer a free trial for a couple of weeks with either limited or all features.
Also, make sure that you take lead nurturing seriously, especially for the leads you have generated. Lead nurturing involves staying in constant communication with the clients who have signed up for the free trial edition. Email marketing and CRM tools will help you nurture your leads better. The end goal is to turn the client into a subscriber when you make the sales pitch.
Social Media Presence
Social media marketing is a force to reckon with when it comes to online marketing and demand generation for SaaS products. Nowadays, every brand has a social media account on either Facebook, Twitter, Instagram, or LinkedIn.
Your social media accounts will help you create engagements around your product, which will lead to demand generation. Ensure that you are active and engage with your followers. Most people have more trust in a product if the brand has a social media presence.
Being creative will help you generate leads and traffic. The tips shared above are helpful for both newcomers and seasoned brands. Avoid clickbait and trends that may affect your brand’s image.
Also, stay ahead of your competition by creating engaging content. Focus on your target audience and create stuff they can relate to. Other strategies that you can employ include email marketing, influencer marketing, and partnerships with your clients.